Prime television back on air

By Staff Reporter

THE Independent Broadcasting Authority (IBA) has lifted the suspension of Prime Television, with immediate effect.

And Prime TV managing director Gerald Shawa has promised the viewers of improved programming when the station is back on air today.

IBA Board Secretary, Josephine Mapoma has confirmed in a statement, that the decision to lift the suspension follows a successful appeal by the station, made to the Minister of Information and Broadcasting Services.

Mapoma stated that Prime TV should engage experts as news analysts and ensure that analysis is based on objectivity and appropriate language.

“Prime TV should avoid displaying confidential communications from IBA on social media,” she said.

Mapoma has also registered the IBA’s disappointment with Prime Television management, in the manner they conducted themselves, following the suspension of the station.

“The station continued to broadcast for a further five hours, after receiving and acknowledging the suspension contrary to the provisions of section 19 of IBA Act 2010 which, (1) subject to the provisions of this Act, a person shall not operate or provide a broadcasting service in Zambia without a broadcasting licence,” she said.

Mapoma has therefore, directed the station to execute its role responsibly to avoid breaching the IBA Act and other regulations.

And Shawa said it was regrettable that for about four weeks they were unable to communicate with their viewers following the suspension of the operating licence.

“We can only assure you of continued and improved programming in our presentation of factual news, views and analysis,” he said. “We shall endeavour at all times to respond to people’s aspirations while remaining true and loyal to ethical journalism.”

Shawa said the station shall continue to project all the news sources without any bias, favour or prejudice, notwithstanding the laws and regulations that govern the industry.

IBA on March 4, suspended for 30 days the operating licence for Prime TV for allegedly abrogating the provisions of the law governing and regulating electronic media in the country.

The decision, however, sparked condemnation from media groups, civil society and some political leaders.

 

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