HPCZ advises members against coercive advertisements
By Staff Reporter
The Health Professions Council of Zambia (HPCZ) has advised health practitioners against unethical advertising of their services and facilities.
HPCZ head of public relations Terry Musonda stated that coercing patients through advertising was against guidelines for Good Practice in the Healthcare Profession.
He explained that the use of promotional advertising was not only a breach of the Professional code of Ethic but could be a danger to the public, especially where it raises false hopes of cure.
“HPCZ wishes to remind, that any act contrary to the Code of Ethics on advertisement is deemed professional misconduct, therefore, perpetrators both private and public will be prosecuted,” Musonda said.
He has since advised health facilities and practitioners intending to advertise to consult HPCZ or refer to the professional code of ethics for guidance.
“On the other hand, members of the public are urged to report any form of information displayed publicly, attracting them to seek health services from a specific facility or health practitioner. The Council remains resolute to protecting the public by ensuring that health service beneficiaries are not subjected to any level of advertising that is self-promotional, false and inaccurate, has misleading or incomplete information either on the services provided or on the individual status,” he said.